Fivestarday wanted an identity that expressed their alternative attitude towards web development. An attitude that allow design and development process disentangled from all technical worries as well as a friction free integration of different system components. We based the identity on a pattern that both symbolize their name and work method.
The pattern is built on a grid that enables the elements to be put together in an indefinite number of ways. Thus the pattern never appears the same way twice. Together with a simple logotype, a traditional serif typeface and modern colour scheme it creates a contemporary and alternative image of the client.