Client: Helsingborg City Theatre / Industry: Theatre / Project: Anniversary identity & programme / Year: 2011
90 years young
In 1921 Helsingborg City Theatre opened up as Swedens first city theatre. To celebrate the 90 years it was decided to create a special anniversary identity to be used throughout the year.
We designed the identity in a contemporary look drawing inspiration from 90 year old theatre posters. The result both communicates the theatre's long and glory history as well as its modern and daring profile.