Slurk

Client: Slurk / Industry: Juice and coffee shop / Project: Visual identity / Year: 2008
Have a sip
Slurk (sip in Danish) is a Copenhagen juice and coffee shop. Based on freshly squeezed juice and roasted coffee Slurk delivers healthy and tasty drinks to people on the go. The simple concept of using ecological and high quality products in order to give the customer a better and healthier alternative than the larger chains, needed to be communicated through the visual identity. Together with a bold and characteristic use of typography and colour the identity is based around the simple yet strong “S” symbolizing the idea of a fruit being peeled.

Result
The identity communicates the honest values of the “Slurk” brand and make it stand out among its competitors.
 
Slurk
Slurk
Slurk
Slurk
Slurk

WR