Streetlab

Client: Streetlab / Industry: Skate retail / Project: Visual identity / Year: 2010
Is this Streetlab™?
Redesigning the visual identity of Swedish skateboard brand Streetlab™, is a delicate job. As one of the strongest institutions on the Swedish skate scene all of its customers and friends have strong feelings for the brand, and equally strong opinions on how they want it to look.

To respect this we decided to test the identity proposal out on a series of limited edition decks and t- shirts, so everyone could get a chance to feel the logo, sublogo and colors underneath their feet and on their shoulders. And by popular demand decide whether it's fly or die.

Second phase
The proposal was accepted and adopted. We are currently working on implementation.
 
Streetlab
Streetlab
Streetlab
Streetlab
Streetlab

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