Svenskt Näringsliv

Client: Svenskt Näringsliv / Industry: Business federation / Project: Campaign identity / Year: 2008
Local hero
Lokalt Företagsklimat (Local Corporate Climate) is the Swedish Confederation of Enterprise’s initiative for investigation and development of the local corporate climate in Sweden. The tour visits 42 municipalities in Skåne, Blekinge and Halland.

The visual identity is focused on the tour’s goal of communicating the idea of the local corporate climate as being equally as exciting and stimulating as the national. As a sub identity of the Swedish Confederation of Enterprise, it is important for Local Corporate Climate to be perceived as a specific campaign aimed at the municipalities in question while at the same time there is a clear connection with the underlying organization.

Result
The campaign was an instant success and is now an annual happening.
 
Lokalt Företagsklimat
Lokalt Företagsklimat
Lokalt Företagsklimat

Lokalt Företagsklimat
Lokalt Företagsklimat
Lokalt Företagsklimat
Lokalt Företagsklimat

WR